The spread of the coronavirus (COVID-19) has led to the closure of cinemas and theaters, which has been a real blow for the film industry. A Hollywood that foresees multimillion dollar losses due to the pandemic. To overcome this situation, companies are allowing their billboard releases to debut earlier in digital or VOD format. The latest case is Bloodshot, Vin Diesel’s most recent work, which can be enjoyed at home on March 24.
The ban was opened by Universal Pictures by announcing that films it has just released, such as The Hunt or The Invisible Man, will go online ahead of time. This strategy was soon supported by Birds of Prey and The Gentlemen. Now, Sony Pictures has made the same decision for Bloodshot, a film based on the comics created by Kevin VanHook, Don Perlin and Bob Layton for Valiant Comics. Although it was released in theaters on March 6, it seems that, given the situation, companies are not willing to respect the 90 days of rigor, which usually wait until productions are allowed to leave theaters and reach the domestic format.
“Sony Pictures is firmly committed to theatrical screening,” said Sony boss Tom Rothman. “This is a unique and extremely rare circumstance where theaters have been required to close across the country for the greater good, and Bloodshot is not abruptly available in any medium.” In this way, and taking advantage of the fact that we will have to be at home, Rothman adds: “The public will now have the opportunity to purchase Bloodshot immediately and see it at home, where we will all spend more time. We are sure that, like others companies affected by the virus, cinemas will recover strongly and we will be there to support them.
In this way, and since the cinemas are closed anyway, it is impossible for companies to be willing to respect those 90 days that we mentioned before. The spread of the coronavirus is an exceptional case, which has pushed the large companies in the sector to seek a way to alleviate the costs of their respective films, which they have not had the opportunity to collect at the box office.